What Facebook’s new reactions mean for brands?

Facebook launched its new reactions yesterday. It’s great news for people who no longer have to wonder whether it’s okay to ‘like’ a sad message. Hovering over the ‘like’ button opens up 5 new options for quickly expressing how you feel. But what does it mean for brands?

Like, love, haha, wow, sad or angry

Despite pleas and petitions by users to add a ‘dislike’ button, Facebook decided to add more reactions. Having six reactions to choose from is smart and will benefit brands much more than a ‘thumbs down’ button.

Most brands probably want to elicit positive emotions in their followers, which is why it makes sense that most of the reactions are positive. But having the possibility to easily say you’re sad or angry about something is why reaction GIFs are so popular. It all comes down to the old adage that pictures are worth a thousand words. Emojis being so small could go for 10 words, which in social networks means scrolling through another five cute cat memes.

Now you can quantify people’s sentiment without analyzing comments

But back to brands. Instead of just begging for a like or share, brands can now ask people whether they ‘like’ or ‘love’ the newest product line of internet-connected socks. That’s an opportunity to increase your engagement numbers.

Every once in a while your brand might have bad news to share and now you’ll know exactly how sad or angry your followers are. It’s much easier to hit that ‘angry’ reaction button than to write a ranting comment.

And that’s good for brands for two reasons: the sentiment of these reactions can be quantified without going through each comment and comments will more likely be valuable feedback instead of emotional ranting. As a result, you will have more time to respond to thoughtful comments.

For now, Facebook Insights reports all of the reactions as likes. Odds are that’s going to change in the near future to include a detailed breakdown. To get ahead of the curve, you can already see the number of individual reactions by clicking on the number next to the reactions under each post.

 Which reaction does your brand want to be? Are you a ‘haha’ or a ‘love’ brand?

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After making a purchase, you can ask our certified mattress specialists about any other suggestions for a new mattress to try.

Serta Perfect Sleeper Plush Queen Mattress - Parkville | RC Willey Furniture Store

Best Budget Mattresses for First Time Buyers

As we all know, mattresses are an investment, and it is important to have a mattress that will provide you peace of mind and support you in achieving your goals. Whether you have already purchased your dream mattress and now want to upgrade or are starting a new relationship with a new mattress, it is important to consider which mattress for first time buyers should you get. The best budget mattress for first time buyers is one that will provide you a comfortable night’s sleep with an optimal support, according to research from the University of Utah. The university also has some suggestions for a budget mattress that will help you find comfort and support: Keep in mind that a firm mattress will give you more support and a softer mattress will give you a greater range of movement.

You may want to choose a mattress with soft spring under the mattress.

The best budget mattress for first time buyers is one that will provide you a comfortable night’s sleep with an optimal support, according to research from the University of Utah. The university also has some suggestions for a budget mattress that will help you find comfort and support:

1. Sleep Tight

The cheapest budget mattress for first-time buyers is a foam pillow. The best foam pillow for first time buyers is a firm pillow made of wool, cotton or silk. The best foam pillow for first time buyers is a firm pillow made of wool, cotton or silk. Foam pillows are easy to throw into the washer. The foam pillows are easy to throw into the washer. A mattress with a foam pillow and some form of firm memory foam that sits on top can give you a lot of support, according to The University of Utah. A mattress with a foam pillow and some form of firm memory foam that sits on top can give you a lot of support, according to the research from the University of Utah. The University of Utah has done some research regarding the firmness of foam pillows. In a study conducted at the University of Utah, they found that foam pillows tended to be firmer than memory foam pillows, with a 4 out of 5 rating, The University of Utah has done some research regarding the firmness of foam pillows. In a study conducted at the University of Utah, they found that foam pillows tended to be firmer than memory foam pillows, with a 4 out of 5 rating, The Utah Daily Herald reports. The foam pillows were tested by a research team from the University of Utah, and found that their firmness increased with every level of compression, the study found.


What to keep in mind for your brand’s first Periscope live stream

Periscope is a new way to share what is happening around you. Instead of 140 characters of Twitter or 15 second videos of Instagram, you can have a live video broadcast. Live streaming is a new phenomenon as a popular mobile application but it has been around for a long time. Twitch, a website specialized in live streaming games, was acquired last year by Amazon for almost $1 Billion, so you can be sure there is audience out there willing to watch interesting live video.

This is not an introduction to Periscope as an application but a collection of best practices for getting started. To get you or your brand started on Periscope faster, these are my tips and tricks for beginners.

Prepare before jumping into action

You will not get the full benefits of a new platform on the first go. Host a few practice streams before a big event to teach your friends and fans how to use the new application. Periscope is a new app and many people are not familiar with it yet. Some even get frustrated when they do not understand how to access the stream. Asking people to check out the app ahead of time makes it easier to join your stream when it is live.

First, make sure your phone battery is fully charged. It will drain quickly but you will be fine for more than 30 minutes of streaming even without portable chargers.

Have an introduction before the action starts. Introduce yourselves and what the stream will be about and how to participate in the live action (Periscope comments on mobile for example). It will take a few minutes for the audience to tune in to your stream.


Think about your audio source. Generally, you will be fine if you are face to face talking / interviewing and the action is an arm’s length away from the phone. Any further than that and it might be difficult to understand everything, especially since the stream quality might be low at times. This is something you can only find out by testing the setting before the real deal.

Update: As Shimon Das, pointed out on Twitter, it’s also important to take your time on Periscope. When starting and ending the stream or switching between the main camera and the front camera, the app will cut you off for a few seconds. Thanks Shimon for a great pro-tip!

Take your fans behind the scenes with Periscope

The best stream I have done was an interview with two HERE developers regarding a new 3D transit visualization concept during which we did a demo and discussed how the idea helps people and how they came up with the idea.

Periscoping is a 2-person gig. During a live stream, you will get comments in the stream but can also receive related comments on Twitter. Monitoring both can make for a more successful broadcast. Depending on the stream length, it might be a good idea to tweet about the stream again, possibly with a picture. It might also be helpful for the second person to participate in the live stream as a viewer for sound quality control or answer some questions during a presentation when the streamer is unable to talk.

Are you considering to try Periscope personally or professionally? Would you like to read more about Periscope and how to use the app? Leave a comment or a request below.

5 answers to people who are afraid of Twitter

I wake up and go to sleep with Twitter. I probably shouldn’t but there’s so much going on from mildly interesting to mind blowing, all the time.

Don’t know why you should join Twitter or understand how it could be helpful for you? I took a look at five of the reasons why people are not joining Twitter and answered the biggest worries.

It’s not part of my routine / all my friends are on Facebook

Start Twitter by logging in once a day and checking the latest news and interesting blog posts. Make sure you keep track of time thought, if you have something important coming up. And if you really like or disagree with something, let your followers know.

Twitter is not about your friends. It’s about strangers and that’s what is so great about it! These strangers share something you value and it will not take long to realize that it’s more interesting than scrolling through pesky game invites.

I don’t know who to follow and can’t find anything I’m interested in

Luckily, Twitter has been working on improving the initial discovery phase. When you create a new account it will ask about your interests.


Then Twitter suggests people, media outlets and brands for you to follow. Untick the ones that you don’t care about and continue. You can unfollow and follow more accounts any time.


When you already have an account, one of the best ways to find new connections is to go profile surfing and follow Twitter suggestions of similar accounts.

It happens so fast and there’s too much noise

One of the most important revelations about Twitter is that you are not supposed to read every tweet from everyone you follow. It’s about what’s happening right now.

If you miss something let it go. If it was interesting enough, it’ll come back to you.

 What should I tweet

Tweet an interesting blog post you read. If you have an extra 10 seconds, I recommend downloading an image that represents the post and adding that to your tweet.


Ask questions and start conversations. At first, you might not get replies because you don’t have many followers online at that moment but that will change as you develop your audience. Use relevant hashtags to reach people who are interested in that topic but not yet following you.



You also need to answer questions posed by other tweeters. Yes, that includes jumping into conversations with people you don’t know. Someone wrote something funny? Retweet or favorite! You can relate to someone? Comment and let them know. Someone shared an interesting blog post but you disagree? Tell them!

And don’t worry, you probably don’t have enough time to tweet too much. Tweets only live for about 18 minutes before they get drowned in the flurry of newer tweets.

What about the character limit

When you really want to post something, you don’t want to be limited to 140 characters but there are ways around that limitation. Knowing what to shorten can help you fit more in 140 characters.

  1. Drop the meta text. No need to start tweets with “I believe” or “However, in my opinion”.
  2. If you are answering to somebody but need two tweets, end the first one with “(1/2)” and continue with another reply to the original tweet with “(2/2)”.
  3. Insert an image with text. Your image should be 2 x 1 pixel ratio with a minimum size of 440 x 220 pixels to look good in the preview.
  4. IMO, acronyms R gr8. LOL JK

Did these tips help you get started? Or did I miss the biggest question stopping you from tweeting? Let me know in the comments below.

Keepers of the inbox

I know, I understand. Your message, your email about the thing you are working on or will be launching soon is the most important thing in the world. For you. Months or years you have been waiting for this moment. You spent those late nights and kept up with the changing requirements of higher-ups.

But what is this again? A notification that an internal application that I have never heard of will be unavailable for two hours over the weekend. Thank you. Thanks especially for putting that ‘important’ tag on it. I’m diligent with my email. Inbox 0 anyone? And those big red exclamation marks, hold… the.. press.. Wait, it’s here is another email about cleaning the window blinds. I thought I already read one of these last week. What was I doing again?

One more email never hurt anyone

Wrong. I would love to have statistics to show about this and perhaps this is a topic for anyone considering doing research into internal communication practices. If the message has no applicability, it’s not only a wasted message. It’s information overload that dilutes the effectiveness of the important messages. If you are not yet in the office life, pay attention to what your Communications teacher is sharing about writing effective emails. I promise it will pay off.

Inbox anarchy

We all have our own personal experiences of inbox anarchy at the workplace. At first there is a range of emotions (from amusement to anger) when receiving these emails but over time there is only indifference, which is the worst state of affairs. It was not always like this. At minimum, people used to read the subject headers, and way back before that, some brave ones even read the whole email before judging the relevance of the message. We don’t have that luxury any more, simply because too many of our colleagues have figured out how convenient email is for mass communication.

The most clever people create a rule for incoming email where everything from a resource mailbox ends up automatically in a different folder. That’s great, it keeps things in order and allows the emails to be read on their terms. It also almost guarantees that time-critical, important information will be missed. Except that if it really is that important, I expect my boss to tell me about it.

Shouldn’t there be an internal spam filter that you can trust?

Keepers of the inbox

Most people never have to think about this, but there is a group of people, the keepers of the inbox. Their job is to say ‘no’, their job is to evaluate and prioritize important messages. They know that ‘everybody’ is not a valid list of stakeholders. Their secret is simple.

Start with zero and expand.

How to evaluate if the message is important to the audience? Begin with nobody in your target group not with everybody. That’s the only way. Otherwise you will drown in a river of questions such as “would an assistant in HR care about this”. Why would the person in a totally unrelated support function, in a different country care about this message? It’s a good measurement but these questions are endless and could be asked for each and every team in the company. Therefore, just start with zero and expand to those who really need to know and sometimes to those for who it is good to know.

If you don’t know who your stakeholders are, the solution you are looking for, is not an email to the lowest common denominator.